Developing, implementing, and monitoring digital media plan
Initiating and analyzing research and data needed to develop and implement the media strategies
Maintaining contact with digital media sales representatives
Negotiating digital media rates and added value opportunities to ensure client receives most advantageous package
Assisting in the gathering of information and the evaluating of final campaign analyses
Monitoring of all digital media campaigns results
Working closely with Client Service to develop client strategy utilizing historical performance to identify learning and benchmarks
Utilizing site analytics (Google Analytic, Omniture, etc.) to perform site
Analyzing large data sets quickly and at granular levels in Excel and making strategic decisions for campaigns based on key performance indicators and trends
Qualifications
A minimum of 5 years of digital agency/client experience
Experience in planning and implementing online media
Excellent mathematical ability: can understand and evaluate budget/results data effectively
