Oversee the Media Optimization team. Taking responsible for management, optimization (proactively monitor campaign performance and adjusting in order to maximize ROI and deliver KPIs ongoing basis), hands-on the set-up of programmatic media campaigns across all digital platforms. It is also included Q&A that it relates to each platform (e.x. 3rd party tags, creative ad specs and etc.)
Keep updating digital buying and optimizing knowledge across key platforms and proactively contribute that knowledge to the team in order to have a good suggestion on both product features and solutions to media planner and other teams to accomplish campaign objectives.
Collaborating cross-functionally with key parties to accomplish the campaign objective which composed of media and KOL team, analytics (data team), project management, and platform product team. And joining in specific key meeting if that meeting is relevant to ad optimization and technical.
Compiling the campaign reports which include campaign resulted, plus the recommendation as well as moving forward suggestion.