To play a key part in developing holistic solution of digital campaigns for a huge range of products and services
To combine the attitudes and interests of consumers, clients and creative to help produce effective advertising/branding
To act as the voice of the consumer within an agency, planners use research data to identify ideal audiences and optimum methods of communication. They combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce digital communication ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers
Qualifications
Male or Female, Age 25+ years old
Over 3 years experiences in big firm digital marketing agency
Bachelor or Master’s degree in marketing, communication arts or related field is required
Strong passion for brand building, consumer behavior analysis & strategy formulation is a must
