Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
Collaborate with the account management departments and other teams in developing marketing plans, analyzing results, and identifying opportunities
Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, consumer need, and the competitive landscape
Meet budget standards by forecasting and managing expenses
Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
Present, or oversee presentation of final concepts, and obtain approvals for deliverables
Qualifications
10+ years experience of creative direction in the advertising agency
Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
Proven experience with concept development
Highly skilled with leading a team of creative talent
Strong creative vision with an understanding of business objectives
