OPTIMIZATION SPECIALIST

Responsibilities

  • Responsible for hands-on set-up, management and optimization of programmatic media campaigns within buying platforms to deliver various marketing goals
  • QA and resolve ad assets (3rd party tags, creative specs, etc.) to gain approvals in ad platforms
  • Build, traffic, and launch campaigns within DSP and Paid Social platforms
  • Proactively monitor campaign performance and implement optimizations to maximize return on an ongoing basis
  • Maintain thorough understanding of buying platforms and know how to leverage available features and solutions to accomplish various marketing objectives
  • Collaborate cross-functionally with marketing, media strategy, analytics, and project management, and platform product teams
  • Compile reports as needed, draw insights from data and make recommendations on how to increase efficiency of media buys
  • Manage the billing process with vendors and ensure payments are processed in a timely manner


Qualifications

  • Hands-on experience within at least one demand-side platform (DBM) and Paid Social platforms (Facebook Ads Manager/Power Editor, Google AdWords)
  • Solid comprehension of media optimization concepts and a strong sense for how and when campaign adjustments will affect performance outcomes
  • Working AdOps proficiency to traffic, QA, and troubleshoot ad tags/assets and campaign tracking/measurement
  • Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
  • Keen attention to detail and comfortable managing multiple projects simultaneously
  • Strong written and verbal communication skills
  • Ability to analyze and draw meaningful and actionable insights from data
  • Working proficiency with Excel (pivot tables, vlookups, etc.)
  • Experience optimizing media toward multi-touch attribution data preferred
  • Experience with DoubleClick tools and Adobe Audience Manager DMP preferred


Apply for
this position * required