CREATIVE GROUP HEAD

Responsibilities

  • Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
  • Collaborate with the account management departments and other teams in developing marketing plans, analyzing results, and identifying opportunities
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
  • Analyze brand tracking, market trends, consumer need, and the competitive landscape
  • Meet budget standards by forecasting and managing expenses
  • Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
  • Present, or oversee presentation of final concepts, and obtain approvals for deliverables

Qualifications

  • 5+ years experience of creative direction in the advertising agency
  • Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development
  • Highly skilled with leading a team of creative talent
  • Strong creative vision with an understanding of business objectives

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